.Article Views: 15.Ever pondered how a power engineer finds yourself running an influencer marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, spills the tea on The Adrian Series.Trick takeaways:.Why exchanging formulas brought about solitude (as well as an occupation pivot).The magic formula: credibility + uniformity = influencer excellence.B2B influencer advertising in Asia: It's happening, however little by little.AI influencers: Cool, however perhaps will not substitute your BFF's Instagram.The repayment trouble plaguing influencer advertising and marketing (and exactly how Partipost is tackling it).Enjoyable reality: Jonathan's papa eagerly anticipates Mondays. Yes, you read through that right.Income: The influencer marketing garden is actually advancing a lot faster than you can say "wipe up." From micro-influencers to artificial intelligence avatars, the video game is modifying-- but legitimacy still reigns supreme.So, just before you write off that close friend with 200 fans as "not influential," always remember: on earth of nano-influencers, your bestie could just be the following large factor.Tune in for even more influencer understandings and perhaps grab a suggestion or more for your own Instagram activity!